LEAF'S
BRANDING GUIDE
BRAND
LOGO
The logo text color will generally be white. It must always be white or black or charcoal, in contrast to the color of the background. The leaf should always be green.
It should generally be positioned in either the bottom right corner of photos/medium.
Simple Logos can be used anywhere, use most frequently; best for digital use, can be used digitally or printed
Taglined Logos should be reserved when it can be easily read or there is space to include it.
Generally stay away using on digital platforms unless it can be confirmed it can be read on any device.
Stacked Logos should generally be avoided, use when needing to get basis of LEAF across quickly and no explanation will be given in person.
Hover over a logo to download the file
SIMPLE LOGOS
TAGLINED LOGOS
STACKED LOGOS
Rolade Free
Use sparingly as main titles and information strips.
Avenir
Book
Roman
Black
Use in most settings for body text, sub-headings and headings
Alternate Fonts: Open Sans, Nunito
EB Garamond
Regular
Medium
Extra Bold
Use in more formal settings for body text and headings. Better on print, use digitally on headings mainly.
Alternative Fonts: Adobe Garamond, Sabon, Minion
PTF Nordic STD
Use ONLY for logo
DOCUMENT DESIGN
•Use Full Bleed Photos
•Use full filled shapes, do not use borders / strokes
EXAMPLE:
ICON DOWNLOAD
IMAGES
COMPOSITION
Generally stick to the rule of thirds
-Youth
-
Profile
-
Working (include faces or 3⁄4 of face)
-Landscapes of farm
-Close up of produce
-Event Highlights
LIGHTING
Use natural lightning when accessible
(Indoors: take pictures near windows when possible)
AVOID
Using Stock Photos
EXAMPLES
