IDENTITY

OUR MISSION

Cultivating young leaders from 

diverse backgrounds through meaningful 

work in the food system.

OUR VISION

We envision a world where youth leaders 

are meaningfully engaged in solving

community problems and connect people

from diverse backgrounds to food, 

land, and each other

 

WE ARE...

A paid internship

A Partnership with youth & their strengths, the food system

A business within a non profit 

Committed to craftsmanship and excellence in work

Empowering youth to build the world they want to see

A paid internship

A Partnership with youth & their strengths, the food system

A business within a non profit 

Committed to craftsmanship and excellence in work

Empowering youth to build the world they want to see

WE ARE NOT....

A Summer Camp

An at-risk program

A charity

Trying to change youth

Making all youth farmers / cooks

Trying to become an economic game-changer in Southern PA

BRAND

 

LOGO

 

The logo text color will generally be white.  It must always be white or black or charcoal, in contrast to the color of the background. The leaf should always be green. 

It should generally be positioned in either the bottom right corner of photos/medium.

Simple Logos can be used anywhere, use most frequently; best for digital use, can be used digitally or printed

Taglined Logos should be reserved when it can be easily read or there is space to include it. 

Generally stay away using on digital platforms unless it can be confirmed it can be read on any device. 

Stacked Logos should generally be avoided, use when needing to get basis of LEAF across quickly and no explanation will be given in person. 

Hover over a logo to download the file

SIMPLE LOGOS

TAGLINED LOGOS

STACKED LOGOS

COLOR

 

Colors should generally be bold and vibrant. If it doesn't work the background, use a slightly more faded or saturated version if needed. 

Hover over a color to see a suggested gradient

*If using a color from the gradient, it does not have to be exactly whats on this page, some of it may not work depending on the project. Keep in mind we do not want to use anything too gray-muted or neon

#0088df

#48a748

#48a748

#48a748

#f1c700

#3a3a3a

#8f6492

#e78e0e

 

Rolade Free

Use sparingly as main titles and information strips. 

Avenir

Book

Roman

Black

EB Garamond 

Regular

Medium

Extra Bold

PTF Nordic STD

Use in most settings for body text, sub-headings and headings

Alternate Fonts: Open Sans, Nunito

Use in more formal settings for body text and headings. Better on print, use digitally on headings mainly. 

Alternative Fonts: Adobe Garamond, Sabon, Minion

Use ONLY for logo

 

DOCUMENT DESIGN

•Use Full Bleed Photos
•Use full filled shapes, do not use  borders / strokes

EXAMPLES:

LEAFleaf.png
 

IMAGES

COMPOSITION

Generally stick to the rule of thirds

-Youth

  • Profile

  • Working (include faces or 3⁄4 of face)

-Landscapes of farm

-Close up of produce
-Event Highlights

LIGHTING

Use natural lightning when accessible

(Indoors: take pictures near windows when possible)

AVOID

Using Stock Photos

EXAMPLES

 
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